Redesigning the QuickCredit App
A case study of a financial loan platform for Nigerians
There comes a time in our lives that no matter how rich we are, we get stranded in need of cash. Sometimes we need a little more cash to balance up a huge payment, other times we’re flat broke and need something to hold us for a few days till we’re able to bounce back.
The Brief
Quick Credit Nigeria is a financial tech company that helps Nigerians with small loans that range from N5,000 to N100,000.
With QuickCredit, people seeking quick financial aid don’t need to go through the long process of filing forms at the bank. They could avoid the shame of begging from their peers and waiting for a long period before considered worthy of the loans. With easy steps, they could register and apply for loans that get reviewed and disbursed to them.
The Challenge
The previous app had a mix of good and bad reviews, this was due to UX problems that made the app frustrating to use. The platform lost a lot of users and credibility, they needed a redesign of their interface to make it easier for their users.
My Role
I was to redesign the app to solve the problems that the users majorly complained about in a duration of a month.
Pain Points
Information on user’s experiences using the product would play an important role when redesigning the app. This helped me figure out what updates would be best for users.
I gathered this by checking reviews and feedback on the AppStore: Their complaints about a specific feature and comments on new ways to help them perform a task.
- The registration process was long.
- They had issues navigating the app.
- There was no visual indication to know the duration of processing the application.
- There was no easy way to reach customer service.
- There were no feedbacks on declined applications.
UI Design
At this point in the process, I began thinking about how the platform would look and feel to the users. I came up with a series of descriptive words that captured the essence of Quickcredit: modern, colourful and safe.
The Solution
From the pain points and frustration of users, the application proffers the following solutions:
- An easier registration process: The user could sign up for the app using basic information, have access to the application features then later fill in the required documents when applying for the loan.
- Interface redesigned: The entire interface was designed to make it look simpler. The clutter was broken down with better visuals to show the wallet, features and services. I added modals to give loan details, sections to see reasons why the loan was declined,
- Better Navigation: Major features were separated into tabs: Wallet, Loans, Savings and Profile for easy navigation.
- Support: The support feature allowed users to easily report complaints and get feedback from customer service.
Other Notable Features added were:
- Bills Payment
- Savings
- Finance Management
- Mobile Top-up
